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The future of watch manufacturing

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Impossible engineering.

We use the exact same materials, additive manufacturing techniques, and precision engineering that you'll find in £5 million hypercars and orbital rocket engines. We figured if it's good enough for them, it's good enough for the watch on your wrist. So how do we build them?

Build british

explore who we partner with to build our watches

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Location
SW London
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Select a pin on the map to learn more about the incredible manufacturing partners Apiar works with across the UK. Focus on high-precision engineering.

Details
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Read more about our manufacturing process

Build Impossible

Watch how we do it on YouTube
1. Start with the best materials
  • We use grade 23 titanium - a better choice than the grades 2 and 5 titanium commonly used in watchmaking.

  • Grade 23 is tougher (more resistant to fracturing) and even friendlier to skin (‘biocompatibility’), thanks to its very low oxygen content (0.013%).

  • That’s why it’s commonly used by aerospace and biomedical companies. If it’s good enough for them…

Laser Icon
2. Fire up the lasers!
  • Our process is called Laser Powder Bed Fusion (L-PBF).

  • This builds the watches using lasers to ‘sinter’ titanium powder - heating it to over 1,660°C, at high pressure, to form a solid shape.

  • It does this one layer at a time - each one is just 0.06mm thick - until the complex and unique case is complete.

  • If you’re an engineer (or just a massive geek) we use the latest Renishaw 500Q Flex machines. They’re good!

3. Prepare the case for heating
  • Because we use titanium powder, at this stage the cases are a bit…powdery. So the machine uses fine brushes to remove 99% of any powder that’s left behind.

  • We then shake things up, putting the cases in a high-frequency oscillating machine. This helps get rid of any final specks left inside the complex geometrical shapes.

4. Turn up the heat
  • Next up, we put the cases in a precisely controlled furnace, heating them at 850°C for two hours, a process called ‘annealing’.

  • Heat treatment helps make the cases stronger, relieving any residual stresses and making sure we’re making the most of the mechanical properties of the grade 23 titanium.

5. A sharp cut and finish
  • During the build process, the cases are welded to a ‘build plate’ - so they need to be removed.

  • We do this using Electrical Discharge Machining, a non-traditional type of precision engineering, using heat to cut the cases away, rather than mechanical force.

  • Once the cases are detached, we carry out the final ‘finishing’ - just enough to make them look sharp and feel good, but not so much that it removes the distinctive hallmarks of the additive manufacturing process.

Build sustainable

learning how we tread lightly to build the impossible

Full Assembly Bezel Dial Midcase Caseback
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Full Assembly

Apiar Base

Carbon Footprint Breakdown

Select a part or swipe to view the carbon emissions across material sourcing, manufacturing, and transportation for each specific component.

Material Sourcing 4.2 kg CO₂e
Manufacturing 8.7 kg CO₂e
Transportation 1.1 kg CO₂e
TOTAL EMISSIONS
14.0 kg CO₂e

Explore the Collection

Gen1.0 Primary Gen1.0 Secondary

Explore the Gen1.0

Gen1.1 Primary Gen1.1 Secondary

Explore the Gen1.1

ERB Primary ERB Secondary

Explore the ERB

Carbon1.0 Primary Carbon1.0 Secondary

Explore the Carbon1.0

Bespoke Primary Bespoke Secondary

Explore our lab

Help us build the impossible

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Apiar London Ltd
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Registered in England at 71-75 Shelton Street, London, England, WC2H 9JQ.
‍This isn’t a store or mailing address, so don’t visit us or send mail here! Here’s how to contact us.
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Company Number: 14513888
VAT Number: 453 9081 80

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